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Customer experience | Sales, Customer Insights,...
Suggested Answer

Dynamics for Marketing - Email Link Clicks

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Posted on by 22

I wanted to ask if it's possible to export the Email Template Link clicks from the Dynamics for Marketing tables.

There is a view per Email Template showing the sum and unique count of link clicks, but is it possible to export this information to show individual lead clicks per link?

Thankyou in advance

I have the same question (0)
  • Suggested answer
    AJ-22040756-0 Profile Picture
    on at

    Hi Partner

    Tracking an individual lead click is not possible at the moment,  you can refer this article https://docs.microsoft.com/en-us/dynamics365/marketing/marketing-analytics/analytics-gallery-email#email-marketing-template-usage-report for further details.

  • DeclanMP Profile Picture
    22 on at

    Hi Akash,

    Thankyou for your response.

    But this has left me wondering that in Dynamics for Marketing under Marketing email - Insights there is a table which displays a sum and unique aggregate of clicks on each link. So the system must have a way of logging individual lead clicks/interactions in order to identify the unique count.

    how would this be possible if the system doesn't log lead clicks in some format?

    Thankyou again I appreciate the response and the link!

    Regards,

    Declan

  • sljones76 Profile Picture
    45 on at

    Any updates to this thread?  I'm looking for the same thing.

    Thank you.

  • DeclanMP Profile Picture
    22 on at

    Hello,

    so there's not much to update as the Lead email Link Click data is relatively unavailable for us to export, however microsoft provide PowerBI template reports that you can hook your CRM up to and see the data: docs.microsoft.com/.../analytics-gallery-email

    these templates allow you to see engagements, such as opens/clicks, at a contact level

    What I have done with this is published the Email marketing PowerBI report as a dataset in the PowerBI App, then created a separate PowerBI report that pulls through the Contact and Lead entities from the CRM (As engagements are tracked at a contact level).

    I connect the email Marketing Report dataset back to the second one - this will allow you to see Email Engagements per lead.

    You can see Link click, unsubscribes and Email Opens per Lead.

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