RSS feed content in emails?

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Posted on by mkirkpatrick

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Anyone have suggestions for adding content from and RSS feed to a real-time email. Looking for code snippets or tool recos that could facilitate this through the Code element to include in an email with other standard elements. Seems like other email platforms have built in elements for RSS that include controls for number of stories and layout, and would love to see this included in Customer Insights, but looking for a solution until then.

Thanks in advance!

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Helene B. 86 on at

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Hi, have you found an answer to your question or a solution?

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JoVa 41 on at

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We would also be very interested in a solution for this requirement. We will start analysing and thinking of technical solutions in the coming weeks. Looking at Power Platform.

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# Mikko 15 on at

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Hi @mkirkpatrick,

I've tested this successfully using a Power Automate flow.

There are connectors for reading RSS feed.

You can for example create a flow that is triggered manually, give some parameters like the number of stories you want to have in your newsletter and then have the flow create an email automatically.

This is off course far from a ready-made feature but can help you for the time being.

Mikko

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mkirkpatrick 113 on at

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Thanks for the responses.

We have actually managed to build a solution for this which after some trial and error is working quite well. It involved some extensive Power Automate work leveraging FetchXML, xPath but we're really happy with it. We ultimately did not use the RSS connector approach. Ran into a few bumps along the road scaling it due to PA limits tied to FetchXML as well as variable limits with unbound actions, but it is currently delivering on a recurring schedule to approximately 150,000 recipients pulling the latest headlines, images, links and descriptions from multiple RSS feeds.

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