How do I see how much revenue marketing emails generate?

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Posted on by Craig Pollok

Hi there,

I have a customer journey and successful email sends and this is great. What I want to do is understand how much revenue the marketing department is generating so I can get more buy-in from the business.

The reporting is on interactions which is fine but I want to see what opportunities are generated from the leads or the opportunities relating to the contacts that I have emailed so that I can get a revenue figure vs a revenue spend on marketing to help justify the investment.

How do I do this?

Thanks