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Customer experience | Sales, Customer Insights,...
Suggested answer

Hard bounce in a customer journey

Posted on by 44

Hi,

We've created a customer onboarding journey with a welcome email when they sign up and then various emails sent out during the next couple of weeks. My concern has to do with hard bounces during the journey and how these are managed by the system. 

After browsing the net and community pages, I believe that the system will automatically stop sending for 6 months. Are there any data fields on a customers profile that can verify this or is it just handled in the background and we have to trust Dynamics to do the right thing?

In the doc below it states: 'When an address returns a hard bounce, Dynamics 365 Marketing will automatically stop sending new messages to that address for six months, but your email results will still show each attempt as a hard bounce.'

https://docs.microsoft.com/en-us/dynamics365/marketing/insights-glossary#email-hard-bounced

Does this mean that the interaction timeline for one of our customers below is correct and that the second email wasn't actually sent, it's just the way the system reports it?  

hard_5F00_bounce_5F00_example.jpg

Best regards

  • Suggested answer
    Nya Profile Picture
    Nya 29,056 on at
    RE: Hard bounce in a customer journey

    Hi,

    Yes, the timeline is correct.

    But there is currently no way to verify this and it is still recommended to remove hard-bouncing addresses from your contact records.

    Please refer to my answer in the following issue to know how to remove them:

    (+) Remove Hard Bounces - Dynamics 365 Marketing Forum Community Forum

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