How to best manage tracking consent with Customer Insights Journeys

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Posted on by Madelein Andersen

I would like to know how to best handle tracking consent in Customer Insights Journeys. I think it should be like this but do not know how to solve it. Insights would be most appreciated.

In Norway we need to be GDPR compliant, so I need contacts to opt-in to tracking consent. This we can do with cookies on our website. How can I make sure that acceptance/ no acceptance of all cookies or a specific cookie opts a contact in or out?

And is it best practice to have tracking consent as a part of the preference center?