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Customer experience | Sales, Customer Insights,...
Answered

Customer Journey: "Email" Conditions

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Posted on by 25

Hello!

When creating a simple customer journey with an "if/then", opened or click - what is the difference between: a link has been clicked v. following link has been clicked. I want to get a more humane action from this choices, meaning which do I choose if someone actually clicks a button to download something.

Feedback please.Dynamics-_2D00_-If-Then.png

Thank you!

I have the same question (0)
  • Verified answer
    Nya Profile Picture
    29,060 on at

    Hi, Patrick

    The difference between these two options is that if an email contains multiple links, the former is triggered by clicking on any link, while the latter requires clicking on a specific link to trigger.

    For example, I created an email which contains two videos from a video hosting platform. So it contains two URL of the videos.

     15641.png

    In the customer journey, if the ‘a link has been clicked’ has been chosen, the person who opens the email clicks on either of the two videos, triggering the Yes branch.

     3240.png

    If the ‘following link has been clicked’ has been chosen, there will be a new option for you to choose a certain link.

    Only if this video with the certain link is clicked will the Yes branch be triggered.

    0878.png

    For your case, what you need to get is the action of clicking a specific button to download.

    So you should select ‘following link has been clicked’, and then select the link you need in the ‘Select a value’ option list

     

    If this helped you, I'd appreciate it if you'd mark this as a Verified Answer, which may in turn help others as well.

    Best Regards,

    Nya

  • Patrick Garcia Profile Picture
    25 on at

    Thank you, Nya! Worked well - and thank you for the details.

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