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How should I customize the Lead entity in order to show Topic or Company text field as Name. The only approach I found was using a workflow to update either the first or last name field. This messes with the creation of a contact later on.
That's also what I think to implement. Use the "Last Name" field to file the name of the lead, then prevent the creation of contacts upon lead qualification, and show the "Parent Contact for lead" field in order to link a contact to the lead.
My sales organization works similarly and I've not found a great way to do this so far. I'll be keeping an eye on this thread in case someone comes back with a good suggestion. Here's how we've approached it:
If we DO have contact information, we use that in the name field and update it as needed as the Lead POC changes. If we do NOT have good contact information for the Lead we are pursuing, we use something fake like "TBD" in the name field. You could also create a dummy contact record and have all of those leads associated with the same record. We have configured the Lead to Opportunity conversion to NOT automatically create contacts, accounts, or opportunities upon qualification -- instead a dialogue appears and asks whether to create some or all of these records. With this approach we are not forced to create a contact record when converting the Lead to an Opportunity.
This does not fix the issue with how the lead information is displayed, but it is the workaround we've been using to more closely match our sales process.
Can you elaborate your requirements more?
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André Arnaud de Cal...
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