- Consent: Create segments from consent topics and purposes
- Use the consent captured from your customers to create segments that target people who have opted into receiving specific types of communications. Segments now support creating segments from topic and purpose contact point consent records, so that you can get accurate segment sizes and don’t include people who would not receive your messages. For example, create a segment that only includes contacts that have opted in to receive your "Monthly Newsletter" topic. Or create a segment that only includes leads who have not opted out of receiving commercial messages.
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