Tracking website and SoMe ad interactions on Contact/Lead

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Posted on by Megancs98

Hi,

I would like to know if its possible to see website and SoMe ads interactions on a contacts timeline in D365.

Scenario: We would like to know our customers entire journey when interacting with us. We would like to know what ads contacts have seen (Facebook, Google, linkedIn and Tiktok). Also we would like to see when a contact interacts with our webpage (the old outbound webtracking).

Another aspect of this is that we want to know the information both for known contacts but also for unknown, so we can see what it takes to convert a person into a contact in D365. Eg. how many ads a contact has clicked/viewed before converting through a form on our website. Or how many times has a person visited our webpage before submitting a form.

I have been told that this is standard functionality in Hubspot, so I find it hard to believe that we can't achieve the same with D365 Customer Insights.

Thanks!

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Hamza H 2,041 Super User 2026 Season 2 on at

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Yes, website visits and form interactions can show on contact timelines in D365 using Real-Time Marketing. For ad interactions (Facebook, Google, etc.), tracking via UTM parameters and custom setup is needed—direct ad tracking per contact isn’t built-in.