Unified data - how to over-write values with blanks

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Posted on by CU01110842-0

I have a scenario where I want to use the "Most Recent" value for a customer profile which is blank, rather than an older populated value, but CI-D unified data is not working as expected.

Both data sources have a date time field, and this is what I am using for recency.

My first data source in more recent with a blank value. My second data source is older with a populated value.

However, on the unified customer profile, I am still getting the populated value, when I actually want the blank value to replace it.

How can I get the blank value to be selected? Or does CI-D only ever use the most recent populated value?

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CU01110842-0 2 on at

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Unified data - how to over-write values with blanks

I've worked this one out myself, or perhaps it was due to my own stupidity.

The values I were passing were actually NULL values, which don't over-write a populated value - that makes total sense! I have since changed these values to a blank string, refreshed the unified profiles, and low and behold the populated values are now blank.

Sorry for any confusion this may of caused anyone.