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Dynamics 365 Community / Forums / Customer experience | Sales, Customer Insights,... / How to initiate or bra...
Customer experience | Sales, Customer Insights,...
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How to initiate or branch a journey based on web behaviour in Real Time Marketing

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Posted on by The_CRM_Fairy

Hi all

I am attempting to initiate and branch a journey (mid flow) based on web behaviour in Real time marketing.

We've tried to use the standard out of the box trigger within Real Time Marketing to initiate a journey based on marketing website visit but that just keeps returning the error below in the screenshot.  Anyone got any ideas how to get that working?

We can initiate a journey based on a segment built in Outbound and also branch that journey for web behaviour, again using Outbound segments in RTM.  
But surely there has to be a neater and simpler way to do that within Real Time Marketing - any ideas anyone?

ThanksWebsite_2D00_Behaviour_2D00_Trigger.PNG

  • PaulineKolde Profile Picture
    PaulineKolde 712 Super User 2025 Season 1 on at
    RE: How to initiate or branch a journey based on web behaviour in Real Time Marketing

    Hi,

    I actually have the same issue for a use case. So I would be happy to understand how the default trigger is working.

    But I have a workaround and created a custom trigger for the website and i embedded the code that was generated to a landing page manually.

    Kind regards

    Pauline

  • mhoekstra Profile Picture
    mhoekstra 140 on at
    RE: How to initiate or branch a journey based on web behaviour in Real Time Marketing

    HiD365 Newbie, did you solve the above?

  • The_CRM_Fairy Profile Picture
    The_CRM_Fairy on at
    RE: How to initiate or branch a journey based on web behaviour in Real Time Marketing

    Thanks for your reply.  I've added an Outbound segment at the start but the trigger mid-way through the journey is still getting this error.
    We've tried starting the journey with both leads or contacts - we still get the error.
    We've also tried starting the journey using a custom trigger using the insights profile and we still get the same error when trying to use the out of the box trigger "marketing website visited".

    Does anyone know why this might be and how to resolve?Website_2D00_Behaviour_2D00_Trigger2.PNG

  • Suggested answer
    Steve Zhao2 Profile Picture
    Steve Zhao2 on at
    RE: How to initiate or branch a journey based on web behaviour in Real Time Marketing

    Hi D365_Newbie,

    Marketing Website Visited trigger is interaction trigger. It can't be used to start or stop journeys. It can only be used within a journey and represent a logical continuation of a preceding step.

    So, you need do as you say ("We can initiate a journey based on a segment built in Outbound and also branch that journey for web behaviour, again using Outbound segments in RTM.")

    Please refer to this doc:

    Real-time marketing triggers (Dynamics 365 Marketing) | Microsoft Learn

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