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Bounce categories

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Posted on by Microsoft Employee

Hi,

Can someone please explain in detail what segment criterias that are hard bounces and soft bounces?

I need to setup a segment with only soft bounces and hard bounces to use in a customer journey, that creates a task for the contact owner. I have this under control, but need to know the difference. Tried to search for it, but didn't get a full understanding.

Thanks,

Emil

  • Suggested answer
    Fubar Profile Picture
    Fubar 2,752 on at
    RE: Bounce categories

    Also see " Email soft bounced" and also search for Soft on the following page: docs.microsoft.com/.../insights-glossary

    This and the other link from Carsten should hopefully provide the answer you are looking for

  • Carsten B Profile Picture
    Carsten B on at
    RE: Bounce categories

    Hi Emil,

    docs.microsoft.com/.../email-bounce-categories

    should help you here.

    Hard Bounces are permanent, mainly

    invalid-mailbox and invalid-domain

    Soft Bounces are temporary, e.g. full-mailbox

    so there is some chance of delivery on subsequent attempts when the blocking issue is removed

    Regards,

    Carsten

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