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Website Visit Duration interaction metric

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Posted on by tcmanders

I am working with the Dynamics 365 Marketing Power BI templates. I have noticed that in the D365 interface there is an insight metric for Visit Duration available, but I do not see that interaction available in the "Known Interactions" query in the PBI template. Is there a way to get this data to use in the reports?

Thank you.

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cloflyMao 25,210 on at

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Hi tcmanders,

From your screenshot, it seems it's a marketing page record.

If you would like to analyse insights data in power bi,

please firstly test a contact, do some interaction such as form submission behavior to generate insights data, once some data have been generated,

then connect power bi to marketing application with following guidances:

https://docs.microsoft.com/en-us/dynamics365/marketing/custom-analytics

https://docs.microsoft.com/en-us/dynamics365/marketing/marketing-analytics/analytics-gallery-start

Regards,

Clofly

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Defne Ayanoglu on at

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Hi tcmanders,

Yes, you can use any interaction data including "visit duration" in your reports.

You just need to set up the Power BI "Azure Blob Storage" connector for Interaction type of data.

Interaction data is stored in the marketing-insights service database and includes information about how your contacts interacted with your marketing initiatives, including email opens, email clicks, event registrations, page submissions, and more. You can see this type of information when you look at the insights built into Dynamics 365 Marketing, but you can't create these records nor view them directly. In the current release, you'll use the Power BI "Azure Blob Storage" connector for this type of data. In future releases you'll also be able use the dataflow connector.

You'll be able to connect directly to your Dynamics 365 Marketing database from Power BI to fetch your profile data, but to access interaction data you'll need to set up Azure Blob Storage, configure Dynamics 365 Marketing to save interaction data there, and then connect Power BI to your blob storage.

Best Regards,

Defne

Microsoft Dynamics 365 for Marketing team

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tcmanders on at

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Hi Defne,

I have done all of the things you mentioned. The issue is that even in the long list of interactions that I can see and report and have data for, I do not see visit duration in that list. It is not listed in the https://docs.microsoft.com/en-us/dynamics365/marketing/insights-glossary either. I am able to work out how to load interactions that are not active within certain templates, but visit duration is not included in the list of known interactions. I'm trying to figure out if this is a configuration issue in our D365, or something missed in the templates, or just something I am missing or need to enable.

Thank you.

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