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Microsoft Dynamics CRM (Archived)

Successful CRM cases in heavy machinery industry byFrensworkz

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Overview
Country or region:China
Industry:
Heavy achinery
Customer Introduction
A heavy achinery company was founded in1926 and its headquarter is in Illinois. It is the biggest construction machinery and mining equipment maker and one of the biggest gas engine, gas turbine and diesel makers throughout the world.
Implementation Goal
 Track the machines sold to offer reparation and support at proper time.it can develop potential purchasing power and improve customer satisfaction and competitiveness
 Introduce and consolidate standardized processes together with 360°view of customer to avoid credit risk
 Using CRM can offer extra consulting service for customer’s success to build up good elationship and make product and service com petitive
 Using CRM mobile working function can help salespersons to improve their working efficiency, reacting and decision-making speed

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