CVS is, for us, still located under the Outbound marketing. The Outbound will be removed in the next month by Microsoft, but is CVS going to disappear with the Outbound as well or is it going to be migrated to Real-time?
You've raised a very important point about the transition from Outbound Marketing to Real-time Marketing and the location of Customer Voice surveys. Here's a clarification:
Customer Voice and the Marketing Transition:
Customer Voice is a Separate Application:
Customer Voice is a distinct application within the Dynamics 365 ecosystem.
While it has integrations with both Outbound and Real-time Marketing, it's not inherently tied to either one.
Outbound Marketing Removal:
Microsoft is phasing out Outbound Marketing functionalities.
This means features and modules that are exclusively within the Outbound Marketing area will be deprecated.
Customer Voice's Future:
Customer Voice is being integrated more closely with the broader Dynamics 365 platform, including Real-time Marketing, but it is not being removed.
Microsoft is focused on strengthening its survey capabilities and integrating them into customer experience workflows.
Migration to Real-Time:
Customer Voice's integration with Real-time Marketing is increasing. You will see more ways of using customer voice surveys in real time journeys.
The way that Customer voice is used and triggered may change to have a deeper integration into real time journeys.
Therefore while the location of where you might trigger customer voice surveys from within dynamics 365 will change, customer voice itself will not go away.
Key Points:
You can expect Customer Voice to remain available even after Outbound Marketing is fully phased out.
Microsoft is working to integrate Customer Voice more deeply with Real-time Marketing.
Keep an eye on Microsoft's official documentation and release notes for the latest updates on Customer Voice and its integration with Dynamics 365.
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Daivat Vartak
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