Dynamics Community Forum Thread Details

Lead records and seeing #InsightsAppsPlatform user account

Hello CU31101219-0,

The appearance of the user account "# InsightsAppsPlatform" in your Dynamics 365 audit history, specifically related to lead records, indicates activity from a system account or a service principal associated with Dynamics 365 Customer Insights or related AI-driven features.

Here's a breakdown of what that account signifies and why it's showing up:

Understanding # InsightsAppsPlatform:

System Account: This account is not a regular user account. It's a system account used by Microsoft's services to perform automated tasks and data processing.
Customer Insights/AI: It's primarily associated with Customer Insights (both Customer Insights - Data and Customer Insights - Journeys) and other AI-driven features within Dynamics 365.
Data Processing: The account is used for operations like:
- Data enrichment.
- AI-driven lead scoring.
- Automated segment updates.
- Activity insights.
- Other background processes related to customer data analysis.

Production Environment: It's common for such system accounts to be more active in production environments, where real-time data processing and AI features are heavily utilized.

Why It's Showing Up Now:

Recent Feature Activation: If you recently enabled or configured Customer Insights features, AI-driven lead scoring, or similar capabilities, you'll see this account in the audit logs.
Background Processing: Even if you haven't made recent changes, these services perform periodic background processing, which can trigger audit log entries.
Microsoft Updates: Microsoft might have rolled out updates that involve increased activity from these system accounts.
Dataverse Plugins/Flows: If you have any plugins or power automate flows that are using AI prebuilt models, or customer insights data, these could be using this account to update data.

Troubleshooting and Investigation:

Review Customer Insights Configuration:
- Check your Customer Insights configurations for any recent changes or updates.
- Look for segments, measures, or activities that might be triggering automated updates.

Examine AI-Driven Features:
- If you're using lead scoring or other AI features, investigate their configurations.

Audit Log Details:
- Carefully examine the audit log entries associated with "# InsightsAppsPlatform."
- Look for specific actions or data changes that might provide clues about the source of the activity.

Check Power Automate flows and plugins:
- Check for any flows or plugins that are using the AI prebuilt models, or customer insights data.

Microsoft Support:
- If you're unable to determine the cause of the activity, contact Microsoft Support. They can provide more specific information about the system account and its activity.

Key Points:

"# InsightsAppsPlatform" is a system account, not a regular user.
Its presence indicates automated data processing related to Customer Insights or AI features.
Review your configurations and audit log details to understand the specific activity.

I hope this helps!

If my answer was helpful, please click Like, and if it solved your problem, please mark it as verified to help other community members find more. If you have further questions, please feel free to contact me.

My response was crafted with AI assistance and tailored to provide detailed and actionable guidance for your Microsoft Dynamics 365 query.

Regards,

Daivat Vartak

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