In our previous software we could set up any number of profiles (also could be considered tags), and apply any to an account or to a contact. From there we could do any number of activities on the accounts that met whatever combo of profiles/tags we chose. i.e maybe we wanted to send out emails to all customers with a certain product about a firmware update.
Is there anything OOB in Dynamics to accomplish this?
If not what are some best practice options to accomplish? I could imagine a new table storing all the profile/tag names and then a global multi option field on the key tables???