Dear Community,
i have problem with setting up Lead Scoring.
We want to set up a lead score for a specific customer journey.
Here ist my first question - The Lead has the information about the source customer journey. But how can i maintain the condition that only leads with source customer journey "ABC" are scored in this lead score.
Do i need to maintain the customer journey ID there or the name of the customer journey?
Furthermore we want to score specific links in the e-Mail.
In the customer journey we send three emails. Each email has a specific link to our website.
How I can maintain the specific links?
If specific Link in e-mail 1 ist clicked in the journey please add 5 points.
If specific Link in e-mail 2 ist clicked in the journey please add 15 points.
If specific Link in e-mail 3 ist clicked in the journey please add 20 points.
Do i need to maintain redirect URLS and use them in the marketing e-mail?
Or how can i maintain a condition to meet only when a specific link in a specific email is clicked?
Do I need to maintain the marketing e-mail-name there?
Or which of the following attributes i have to choose?
Thank you very much!
Best Regards
Jennifer