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Dynamics 365 Community / Forums / Customer experience | Sales, Customer Insights,... / marketing email insigh...
Customer experience | Sales, Customer Insights,...
Suggested Answer

marketing email insights - contacts that didnt open the email

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Posted on by NGSD 91
Hello partners, 
 
In the marketing email insights tab, it shows the list of contacts that opened the email, but wondering if it is possible to add an option to itemize all the contacts that did NOT open the email. 
 
Is this possible?
 
Thanks. 
 
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  • Suggested answer
    Dengliang Li Profile Picture
    Dengliang Li Microsoft Employee on at
    marketing email insights - contacts that didnt open the email
    Hi,
     
    According to the official documentation.
    Email unopened is an Insight glossary.
    Glossary of common insights terms - Dynamics 365 Customer Insights | Microsoft Learn

    I don't see this option in the real-time marketing insights.
    I see the Email unopened option in one of the images in the following link for journey insights on outbound marketing.
    Events In D365 Marketing - Reviewing Insights Post Webinar (meganvwalker.com)
     
    Since I'm using the Customer Insights-Journeys trial version without the Outbound Marketing module, I can't test it.
    You can see if the /Email unopened/ option is available in the outbound journey insights.
     
    Best Regards,
    Dengliang Li
     
  • Suggested answer
    Marco van der H Profile Picture
    Marco van der H 34 on at
    marketing email insights - contacts that didnt open the email
    Hi

    Why do you want to know who hasn't opened the emails yet?

    If you want to do a follow-up action, to everyone who hasn't opened the email, you can do this by subtracting 2 groups from each other.
    1 group with everyone who received the mail and 1 group should be everyone who opened the mail.



    Please be aware that in general the "email open" statistics are not reliable. The metrics themselves can't be trusted, and an opened email doesn't indicate the customer engaged with the content. (This has nothing to do with Microsoft Customer Insights)
     
     Best Marco
     

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