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Open Rate Dropped Greatly, over 25% lower, after starting to use Real Time journeys

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Posted on by JK-23110355-0

I am a new user. My company was using OutBound. We used segments, which were made up of owned groups. Salespeople own most of the groups and toggle the switch for customers to receive bulk emails. Once I started using Real-Time journeys, I brought over all the contacts and used the consent sync tools. Emails are being sent, but open rates have dropped from 40% to less than 10%.

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Outbound to Real-Time Transition

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jwcpc 159 on at

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Open Rate Dropped Greatly, over 25% lower, after starting to use Real Time journeys

Some things you might want to look into:

- Are the numbers for segments for OB vs RTM showing same/similar numbers?

- Dynamics marketing has a strange (terrible) way of managing hard bounces, where it suppresses them for 6 months then just releases them back in the pool. This is a deliverability disaster waiting to happen, basically means you're in danger of sending to a load of dead email addresses all at once which flags you as someone who doesn't maintain your send lists - worth checking to see that your hard bounces are being suppressed in RTM, if you have a low delivery rate (tbh - don't really want anything lower than 99%) then they're probably not being excluded

- Find the sender IP of your OB emails and your RTM emails and check to compare sender score, realtime blocklists etc

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