We are excited to announce the release of Pre-unification Enrichments in Customer Insights. Pre-unification enrichments allow you to improve the quality of the profiles created during unification by improving the quality and completeness of your data prior to unification.
Customer Insights ingests various types of data from many sources. The data can be incomplete and presented in different incompatible formats. When this incomplete and unstandardized data is used in unification it can limit the accuracy of the matches obtained. Preview customers saw that using standardized addresses from pre-unification enrichments in matching can increase precision of match by 5% and discover an additional 8% matches that were missed due to unstandardized data.
You can take advantage of the following capabilities to enrich your data before unification:
Name |
Postal |
|
ID |
John Smith |
123 Main St. |
john@gmail.com |
1001US01XX1245 |
John Smith |
246 West 3rd St. |
john@yahoo.com |
1001US01XX1245 |
Try data sources enrichment and see the improvement in your match rate.
Go to “Data sources” and select the dataset you would like to enrich. Click on the drop-down option and select Enrich.
Next, select which enrichment you would like to run and select Enrich my data.
This will take you to a page where you can configure the enrichment. Once fully configured, Click run, and you can view the results.
How to use these new enriched entities in unification:
Go to Unify, Select Match, and then select Use Enriched Entities. This brings up the view below where you can select which enriched entities to use:
Select the correct entity to use and re-run Match, you should see the updated entity as shown below:
Learn more about these enrichments:
Data sources enrichment: Data source enrichment - Dynamics 365 Customer Insights | Microsoft Docs.
Enhanced Addresses: Address enhancement enrichment (contains video) - Dynamics 365 Customer Insights | Microsoft Docs
Live Ramp Enrichment here: Live Ramp identity data enrichment - Dynamics 365 Customer Insights | Microsoft Docs, Address enhancement enrichment (contains video) - Dynamics 365 Customer Insights | Microsoft Docs
Enhanced Company data here: Company data enhancement - Dynamics 365 Customer Insights | Microsoft Docs
More questions: Ask below this post, or reach out directly to: Nimrod (nimrod.magen@microsoft.com) and Diane (diane.mutako@microsoft.com)
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