
Hello, I have a question about the unsubscribe count in marketing email.
In marketing form -> insights, I saw some records have unsubscribe action:
But when I check the overall data in Marketing email, it's showing 0 unsubscribes:
Can someone explain this ? Thank you
Hi,
If a contact unsubscribe from the default subscription center (tick "Do Not Email"), the "Bulk Email" field will be switched to "Do Not Allow".
If a contact unsubscribe from a subscription list (untick the subscription list), the contact will be removed from the list.
The "Unsubscribes" category in the Insights tab of an email only tracks the latter one.