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Dynamics 365 CommunityForums Customer experience | Sales, Customer Insights,... How Unsubscribes count...

Customer experience | Sales, Customer Insights,...

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How Unsubscribes count working in marketing email?

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Posted on by Khai Hoang

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Hello, I have a question about the unsubscribe count in marketing email.

In marketing form -> insights, I saw some records have unsubscribe action:

But when I check the overall data in Marketing email, it's showing 0 unsubscribes:

Can someone explain this ? Thank you

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Nya 29,060 on at

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Hi,

If a contact unsubscribe from the default subscription center (tick "Do Not Email"), the "Bulk Email" field will be switched to "Do Not Allow".

If a contact unsubscribe from a subscription list (untick the subscription list), the contact will be removed from the list.

The "Unsubscribes" category in the Insights tab of an email only tracks the latter one.

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