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Customer experience | Sales, Customer Insights,...
Suggested Answer

How Unsubscribes count working in marketing email?

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Posted on by 25

Hello, I have a question about the unsubscribe count in marketing email.

In marketing form -> insights, I saw some records have unsubscribe action:

Screenshot-2022_2D00_03_2D00_01-154844.png

But when I check the overall data in Marketing email, it's showing 0 unsubscribes:

Screenshot-2022_2D00_03_2D00_01-154913.png

Can someone explain this ? Thank you

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  • Suggested answer
    Nya Profile Picture
    29,060 on at

    Hi,

    If a contact unsubscribe from the default subscription center (tick "Do Not Email"), the "Bulk Email" field will be switched to "Do Not Allow".

    If a contact unsubscribe from a subscription list (untick the subscription list), the contact will be removed from the list.

    The "Unsubscribes" category in the Insights tab of an email only tracks the latter one.

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