Dynamics Community Forum Thread Details

Advertising platform in Real-time Marketing

Hello all, I am working with a potential customer who is specializing in selling car parts, both b2b and b2c.

The client is especially interested in digital marketing, and requires an overview of ad campaign spending. Preferably across platforms like Facebook, Google, Linkedin and Microsoft.

I know Hubspot has a ad campaign manager in their CRM solution, where the customer can create engagement ads (Facebook and LinkedIn), website visit ads, search ads (Google). The customer requires one dashboard where he can monitor costs and spending and see how the various campaigns are performing.

It seems Marketing only allows social posting and you can get some insights from website interactions through javascript and channel engagment through redirect URLs, but as far as I can see, it is not possible to plan and execute digital campaigns in Real-time Marketing, yet. Thus, inbound Marketing seems a little limited.

Are there any plans for an advertising platform in Real-time Marketing, or are there some ways to integrate 3rd party programs to Marketing in order to get the one place to go to for all?

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