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Dynamics 365 Community / Forums / Customer Insights - Journeys forum / Costs of sending email...
Customer Insights - Journeys forum

Costs of sending email from Dynamics 365 for Marketing

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Posted on by Community Member

Hi everyone,

I have a commercial question about the marketing e-mail traffic. When I checked on the pricing in the Dynamics website, it says that all contact packages are charged per package per month. So I have the following questions:

- When I buy one package of contacts, it means that I have the "right" to send e-mail to the ammount of contacts I defined within a month?

- Can I pay monthly? I mean, there are some periods of time that I have less contacts to send e-mail to, but there are some other months that my marketing contact list icrease a lot. I don't know if I gave myself to understand, for example, if during january I have 10.000 contacts to send e-mail to, I will buy the Tier 1, but in march I will have 500.000, then I will need Tier 5, Can I pay Tier 1 in january and Tier 5 in march?

Thank you!

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Marketing
Email
I have the same question (0)
  • Suggested answer
    megcda Profile Picture
    megcda 2,192 on at

    Hi Adolfo,

    When you buy one package of contacts, this gives you the right to market to that number of contacts within a month.  If you are talking specifically about email marketing, you would have the right to send 10x the number of emails based on the number of contacts, e.g. you purchased 500 contacts, you could send up to 5000 emails in a month.  You cannot alter the number of contacts and payments on a monthly basis.  You would purchase X number of contacts that you needed for X period of time and then you could true down on the anniversary if you didn't need that number of contacts.

    Hope this helps!

    Megan

    Please mark this as Verified if this answers your question!

  • Community Member Profile Picture
    Community Member on at

    Hi Megan,

    I really appreciate your answer, although I'm not understanding who defines the "X" period of time? What about if I choose that the "X" period of time is equal to a month.

    I'm offering the solution to a client that has uneven flow of marketing mailing through the year. So, some months he's reaching more people that other months.

    Thanks for your help.

    Regards,

    Adolfo

  • Suggested answer
    MattFJohnson Profile Picture
    MattFJohnson 195 on at

    From what Microsoft said in a conference last year. Once a contact is used in a marketing capacity (i.e. any thing to do with marketing touches it such as lead scoring, included in a segment, etc etc) it is flagged as a marketing contact for 12 months. This means varying your quota will not work for you. Even if your not really using them for the rest of that year. If you touch a contact in any way within marketing, it starts to be counted towards your quota. This is a step forward from when they simply counted all contacts in your database (active or inactive) like they did at the start. At least now you can keep some contacts from being added to the quota, however you do have to be very careful because even adding 50,000 contacts to a suppression segment so you never email them will technically flag them as being involved in Marketing so they've kind of got you over a barrel there.

    The concept of being able to email them is also limited to 10 touch points a month. So if you have 10,000 a contact quota, technically you should be able to send 100,000 email in a month. Their thinking is, you wouldn't want to hound each contact more than 10 times in a month anyway and they don't want to get flagged as a spam machine.

  • Community Member Profile Picture
    Community Member on at

    Actually, I could reach on a call to Microsoft. The person on the phone answered me that actually the billing works monthly and it could be variable.

    Thanks for your help anyway!

  • MattFJohnson Profile Picture
    MattFJohnson 195 on at

    I would be very careful telling your customer that to be honest. I think the person on the phone has misunderstood your question. Otherwise, what's to stop people buying 1,000,000 contacts, doing all their marketing, then reducing it to 10,000 to save money the rest of the year.

    Hopefully Microsoft will listen to us partners and customers and come up with a better consumption based pricing model soon.

  • megcda Profile Picture
    megcda 2,192 on at

    Yes, Matt is right.  The minimum is 12 months, based on how it is purchased, it isn't variable by month.

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