Salutation blocks for formal vs. informal greetings for different languages

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Posted on by SB-07071252-0

How do I create salutation blocks for formal and informal greetings which work dynamically for different languages (English, German, French, Italian, Spanish, Portuguese) and with a fallback version configured, where gender information or First/Last name is missing. Any advice would be highly appreciated.

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Dynamics 365 Customer Insights - Journeys

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Muhammad Shahzad Sh... 2,373 Most Valuable Professional on at

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1. Use Conditional Content Blocks
Create a Content Fragment or HTML block using if/else logic in Real-time Marketing.
Example logic using {{#if}} Handlebars-style expressions (used in D365):

2. Sample Salutation Logic (Multi-language with Formal/Informal & Fallbacks)

{{#if (eq contact.preferredlanguage 'de')}} {{#if contact.firstname}} {{#if (eq contact.salutation_preference 'formal')}} {{#if contact.gendercode}} {{#if (eq contact.gendercode 1)}}Sehr geehrter Herr {{contact.lastname}}{{else}}Sehr geehrte Frau {{contact.lastname}}{{/if}} {{else}}Guten Tag {{contact.firstname}}{{/if}} {{else}}Hallo {{contact.firstname}}{{/if}} {{else}}Guten Tag,{{/if}} {{else if (eq contact.preferredlanguage 'fr')}} {{#if contact.firstname}} {{#if (eq contact.salutation_preference 'formal')}} {{#if contact.gendercode}} {{#if (eq contact.gendercode 1)}}Monsieur {{contact.lastname}}{{else}}Madame {{contact.lastname}}{{/if}} {{else}}Bonjour {{contact.firstname}}{{/if}} {{else}}Salut {{contact.firstname}}{{/if}} {{else}}Bonjour,{{/if}} {{else if (eq contact.preferredlanguage 'en')}} {{#if contact.firstname}} {{#if (eq contact.salutation_preference 'formal')}} {{#if contact.gendercode}} {{#if (eq contact.gendercode 1)}}Dear Mr. {{contact.lastname}}{{else}}Dear Ms. {{contact.lastname}}{{/if}} {{else}}Dear {{contact.firstname}}{{/if}} {{else}}Hi {{contact.firstname}}{{/if}} {{else}}Hello,{{/if}} {{else}} Hello,{{!-- Fallback if language not matched --}} {{/if}}

3. Field Mapping Assumptions

preferredlanguage: ISO code or text field (e.g., 'de', 'fr', 'en')

salutation_preference: custom option set (e.g., 'formal' or 'informal')

gendercode: system field (1 = Male, 2 = Female)

firstname, lastname: standard contact fields

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