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Leads, Contacts, Opportunities, and Accounts Maze

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I'm ready to throw in the towel.
We're doing a Dynamics 365 CRM implementation.  So far, the hardest part is getting the Sales team to understand the differences between Leads, Contacts, Opportunities and Accounts.  Their argument is if they meet someone, they are a Contact. 

They want to know what does it hurt to enter a new “Lead” directly as a new Account and Contact.  I do not know enough about Dynamics to argue the point.  Is there anywhere I can turn to for best practices in using Dynamics CRM?
 
Thank you
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  • Suggested answer
    Leah Ju Profile Picture
    Leah Ju Microsoft Employee on at
    Leads, Contacts, Opportunities, and Accounts Maze
    Hi Partner,
    1.Customer (account, contact)
    An account represents a company with which the business unit has a relationship. 
    A contact represents a person, usually an individual, with whom a business unit has a relationship, such as a customer, a supplier, or a colleague.
    2.Lead
    Leads are potential customers who have shown interest in your products or services.
    3.Leads are the first step in the sales process. 
    After creating one lead, you can qualify the lead to create the corresponding account, contact, and opportunity.

    I hope you can mark my answer verified if it is helpful! If you have any questions, please feel free to contact me.
    Regards,
    Leah

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