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Customer experience | Sales, Customer Insights,...
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Email Client Usage

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Posted on by 12

How can a user get a report upon email client usage for email marketing campaigns/customer journeys?

I can see that information is sent to Power BI from the Email Opens in the form of the below fields

  • Browser ID
  • Browser Version
  • Operating System ID
  • Operating System Version

Only a handful of this information provided in Operating System Version is useful (Android, Ubuntu and Mac O/Ss) as they are shown in text format.

Whereas most of the Browser Version information is almost useless as the information is only numeric and doesn't specific which browser it is a version of.

Does anyone know of a way to get this information in a meaningful format like what is presented on the below URL?

https://www.litmus.com/email-client-market-share/

Having this information if vital to understanding our client and how they consume our marketing material. We can't and shouldn't try to rely upon getting this information through additional third-party systems like Google Analytics as it only provides a portion of the information. Nor should we try to rely solely upon the above link which is based upon global usage and not our core audience.

Any suggestions?

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