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10I just finished an event where I put together multiple emails - registration open, registration reminders, meet the speakers, post-event surveys, etc. I had received feedback from our Communications Director that she found the platform clunky compared to MailChimp so I wanted to experience it for myself. After creating and testing the marketing email portion of the platform, I have to agree. My experience:
- The formatting you apply to your emails (size in particular) is not reflected in the email preview within the platform. My first test email came back with HUGE font. It confused me because the view of the email in the platform showed normal looking font. It took a lot of changing changing font sizes & test emails before I found the sizing I was after.
- The emails sent to my work Outlook account have huge spaces between paragraphs. This is not the case in my hotmail & gmail test emails. Since the display was so different between platforms, I wasn't sure how to fix the issue. You would think since this is a Microsoft product the formatting of the Outlook emails would be ok, but that's not the case. I was never able to fix the spacing issue.
- This may be a company-specific security issue, but when I tried to link to a survey using text, the text was removed completely from my email content in my test email to my organization. However, if I inserted the link using a button, it showed up.
- I couldn't see the survey button in my test sends unless I created a test journey. It was a painful testing process.
- Pasting in content (even when you chose to paste as plain text) causes a lot of issues. It doesn't seem to be fixed when you try to use the remove format tool. I ended up having to manually type in content that had been written up in word docs for me.
Overall, I can see why my communications folks are reluctant to use Dynamics over MailChimp. It doesn't have a user-friendly UI and the email display in different platforms is unreliable. When you're churning out tons of email communication, the last thing you want is to have to go through 30 minutes of testing / corrections each email because you can't get it to look right.
I love the ability to create dynamic segments and journeys but work needs to be done to fix the issues above if MS wants to get regular comms folks on board with using their solution. They're used to having a point & click solution and this is not it.
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