I just finished an event where I put together multiple emails - registration open, registration reminders, meet the speakers, post-event surveys, etc. I had received feedback from our Communications Director that she found the platform clunky compared to MailChimp so I wanted to experience it for myself. After creating and testing the marketing email portion of the platform, I have to agree. My experience:
Overall, I can see why my communications folks are reluctant to use Dynamics over MailChimp. It doesn't have a user-friendly UI and the email display in different platforms is unreliable. When you're churning out tons of email communication, the last thing you want is to have to go through 30 minutes of testing / corrections each email because you can't get it to look right.
I love the ability to create dynamic segments and journeys but work needs to be done to fix the issues above if MS wants to get regular comms folks on board with using their solution. They're used to having a point & click solution and this is not it.
Hi Lashelle,
I must second you on this. It is a shame that despite advancements and new releases in Marketing context, the Email marketing is painstaking. The styles aren't responsive to different mailing services, as you mentioned Gmail and outlook the CSS changes. The preview feature shows that there isn't any issues.
I hope the product owners take care of these fundamental issues.
Petr Jantac , can you voice an opinion on this?
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