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Dynamics 365 Community / Forums / Customer experience | Sales, Customer Insights,... / Real Time Marketing As...
Customer experience | Sales, Customer Insights,...
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Real Time Marketing Asset Library - Track Engagements per Media

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Posted on by DeclanMP 22

I'm interested in using the Real-Time Marketing's AI tracking and learning at a level to optimise email/text design to our segments. I understand the functionality to learn different media channels, and email designs exists to improve how we send our messages. But, does the functionality exists to track engagements (clicks/hovers) per contact (or segment)?

This way, i can look into optimsiing marketing design and use the Real-Time Marketing AI to define the best channel to send these optimsied messages to.

If there is a different thread discussing something similar please comment a link to it,

Thnaks in advance

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  • Suggested answer
    Nya Profile Picture
    Nya 29,064 on at

    Hi,

    According to the official documentation (Use AI-driven run-time channel optimization (Dynamics 365 Marketing) | Microsoft Docs), the following three items are provided.

    • Optimization effectiveness: Provides a comparison view of how the AI performed versus the control group based on journey goal achievement.
    • Channel engagement: Provides insights into how customers engaged with the channel they were distributed to. The calculation is the number of unique clicks or opens divided by the total number of messages sent.
    • Audience distribution: Provides insights into what portion of the audience was filtered using the AI model versus not.

    The engagements (clicks/hovers) per contact (or segment) are not able to be accessed.

    You can post your proposal in Ideas forum.

  • DeclanMP Profile Picture
    DeclanMP 22 on at

    Hi Nya,

    Does the engagement data collected from the Real Time Marketing platform provide any additional information to the Email Engagement data that Dynamics for Marketing holds? (The data that is to be accessed through an Azure Storage)

    I have developed a report that accesses this data within PowerBI, I could just add the data provided from Real Time Marketing AI learning to this report to start wireframing journeys for certain segment

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