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Customer Insights - Journeys forum

Criteria for Dynamics 365 for marketing use

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Posted on by Microsoft Employee

How large an organisation/user base do we need to be/have for suitability in using Dynamics 365 for marketing?

  • Richard@BarheadAU Profile Picture
    Richard@BarheadAU 160 on at
    RE: Criteria for Dynamics 365 for marketing use

    Hi Mikec5 - as both a user of the product and an implementer, my view is the following - D365fMktg is primarily aimed at B2B / high consideration B2C - scenarios where you would put a sales person into the cycle at some stage.  It's key strength is connecting B2B sales & marketing teams.  Also, licensing gets expensive as marketing volumes get bigger - which is a limitation in B2C use cases.

  • Katalina N. Profile Picture
    Katalina N. 4,875 on at
    RE: Criteria for Dynamics 365 for marketing use

    Hi Mikec5

    There's no such criteria for the Marketing app adoption. The marking app suits both: B2B and B2C scenarios. It depends what your marketing needs are and Dynamics 365 for Marketing is suitable for multi-channel automated campaign marketing.

    regards

  • Suggested answer
    Vivek_Singh Profile Picture
    Vivek_Singh 385 on at
    RE: Criteria for Dynamics 365 for marketing use

    I don't think there is any such criteria defined for this. Its upto the user and their requirement.

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