RE: Criteria for Dynamics 365 for marketing use
Hi Mikec5 - as both a user of the product and an implementer, my view is the following - D365fMktg is primarily aimed at B2B / high consideration B2C - scenarios where you would put a sales person into the cycle at some stage. It's key strength is connecting B2B sales & marketing teams. Also, licensing gets expensive as marketing volumes get bigger - which is a limitation in B2C use cases.