You've identified a key difference and a challenge when transitioning from Outbound Marketing (OBM) to Real-Time Marketing (RTM) regarding double opt-in (DOI) and form-specific post-submission actions. In OBM, you had granular control at the form level, but RTM's DOI is more centralized.
Here's how to approach rebuilding your whitepaper request scenario in RTM, addressing the DOI and post-submission customization:
Understanding the RTM DOI Approach:
Rebuilding the Whitepaper Request Scenario:
Explanation:
Advantages of This Approach:
Important Considerations:
By using this journey-based approach, you can effectively rebuild your whitepaper request scenario in RTM while maintaining the form-specific customization you had in OBM.
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