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Email Insights - Buttons not working on heat map & links not being fully captured

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Posted on by lucy8921

Hi all,

Has anyone encountered any issues with the buttons not showing on the heat map in email insights?

I am also noting, when I include a link to an event registration - there is more people that have registered (40) than have clicked as per the email insights (21) . Is Dynamics not capturing all clicks of links in a marketing email?

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Ryan Wadsworth 10 on at

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We are getting the same behaviour around buttons. When you look into the HTML data-msdyn-tracking="false" is being added automatically. When we manually remove it from the HTML then tracking and heatmap works fine. The problem is end-users aren't going to do that.

Happens when you edited the button again, it re-adds the same code snippet and tracking breaks again.

There must be a master setting somewhere that causes that code to be inserted but I can't find it anywhere.

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lucy8921 10 on at

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Thank you Ryan, this is helpful. Have you had any issues with lower click-through rates?

Lucy

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Ryan Wadsworth 10 on at

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If you use the hyperlink function in a text box you get the ability to enable tracking and not. This then removes that HTML data-msdyn-tracking="false" code.

I wish this option was available on the button element, it would solve all our problems.

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Aga M Microsoft Employee on at

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Hi Lucy8921,

Tracking is available for buttons too.
Please ensure you have the tracking parameter turned ON in the button properties (see attached screenshot).

Best regards,
PM, Dynamics 365 Marketing

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Saad Farooq 65 on at

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Hi folks,

I am having a similar issue and have not got the answer yet. Some buttons in my marketing email do not show any clicks when I view the "Links" tab (Heat map) in the insights section, but when I go into the "Interactions" tab, I can see multiple clicks on the same button. I have checked and the button has tracking enabled. What is the setting I could be missing due to which I cannot see the link clicks on the button in the heat map?

Saad

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Hilde Forslund 12 on at

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Hi, did anyone get a clear answer to this. I have followed the tips in this thread and sometimes it i registered clicks on buttons and sometimes not. We sent a ticket to MS and they mentioned something about restrictive consent model? Anyone heard that? And best of all, knows how to fix?

Still in outbound , trantitioning to RTJ.

Thanks in advance!

Best regards, HIlde

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