Due to the nature of our B2C business we maintain individual customer data within the Accounts entity.
In SalesHub the marketing entity allows me to create dynamic marketing lists based on Accounts, but it appears that the full Dynamics Marketing app is limited to working with Contacts and Leads. Can Dynamics Marketing be effectively used when individual customer data resides inside the Account entity or will I need a workaround such as running a workflow to create a contact record for every customer account?
If Microsoft Marketing will be restrictive, would ClickDimensions be more flexible for our use case?
