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Customer experience | Sales, Customer Insights,...
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What is considered unique contact with interaction?

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I would like to know what Microsoft considers unique contact with in interaction in Customer Insights Journeys.
 
For example:
  • A record in the lead entity and another record in the contact entity with the same email and interaction is considered 1 contact or 2 contacts in relation to the quota?
  • Several records of the lead entity with the same email and interaction are considered 1 contact or n contacts in relation to the quota?
  • Several records of the contact entity with the same email and interaction are considered 1 contact or n contacts in relation to the quota?
  • A qualified lead to contact is considered to be unique contact if you interact with the two records from different entities in relation to the quota?
 
Thank you so much.
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    Autumn Arbury Profile Picture
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