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Help with incentive based marketing

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Posted on by 5

Hello all!

I could really use some help with a project I have been tasked with. 

We sell a course for machine service/maintenance so that our customers can bring service in-house while reducing downtime and increasing productivity... in order to help increase the number of leads we have coming in, we would like to launch an incentive-based marketing program. 

Our service technicians will be rewarded for submitting leads, generating opportunities from those leads and registering students for the service training course. Each submission receives points associated with a monetary value that the engineer can use later on for prizes/trips. 

I need a creative way to allow the engineers to submit their leads, and track their leads through the business process flow all the way through to conversion so that I can create weekly reports on how they are performing in the competition. 

My current thought is to use a redirect URL unique to the engineer that leads to a universal landing page & form... then upon submission of the form, a lead is created and the contact is added to a dynamic segment that enters that contact into a customer journey for their specific engineer, allowing me to view all of the leads that have been generated by each engineer in their own customer journey.

Would love to hear any alternate ideas, or easier ways you night know of doing something along these lines. 

  • Jamnie35 Profile Picture
    Jamnie35 5 on at
    RE: Help with incentive based marketing

    You can try using a backlink analysis tool to make sure your pages have high search and ranking visibility. And you can find this useful tool on the SE Ranking platform https://seranking.com/backlink-checker.html. Here you will get all the up-to-date data, about which pages get the most backlinks, as well as find out which sites are referred to most often. Thus, you can optimize your work and improve your position in search engines.

  • Hyperpoper Profile Picture
    Hyperpoper 5 on at
    RE: Help with incentive based marketing

    The things that helped keep my online business alive for so long have been incentive-based marketing and keyword density. I believe that these factors are crucial for promoting an online service. When it comes to incentive-based marketing, the best thing you can do is to offer loyalty programs that customers can join for free and referral bonuses for signing up their friends. These are what made my business genuinely flourish. On the other hand, keyword density on your business's website can help attract search engines and boost a page's visibility on search engine results pages. You can check yours on contentwise.pro/keyword-density-checker. Good luck!

  • Nya Profile Picture
    Nya 29,058 on at
    RE: Help with incentive based marketing

    Hi,

    Can you give a specific example for your issue?

  • dmilgate Profile Picture
    dmilgate 5 on at
    RE: Help with incentive based marketing

    This is not what I am looking to do unfortunately, although I appreciate the help.

  • Suggested answer
    Nya Profile Picture
    Nya 29,058 on at
    RE: Help with incentive based marketing

    Hi,

    Although I cannot understand you well, it seems that your service technicians need to submit leads several times.

    I wonder if the lead-scoring model feature would be useful for your needs.

    Create lead scoring models (Dynamics 365 Marketing) | Microsoft Docs

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