Skip to main content

Notifications

Customer experience | Sales, Customer Insights,...
Answered

Filter out bot activity from email insights

(0) ShareShare
ReportReport
Posted on by Microsoft Employee

We have an ask from marketing with a bit of a data/tracking issue.. 

It seems like with the increase of email security systems out there we are getting a ton of false opens and false clicks in our emails.

Does anyone have a way to "detect" that an email is getting opened and clicked through via a security bot and not by the actual contact?

Thanks

Josh

  • Verified answer
    cloflyMao Profile Picture
    cloflyMao 25,202 on at
    RE: Filter out bot activity from email insights

    Hi Joshua,

    You could add a hidden button to body of marketing email, which is attached with link and the link will direct to a noindex honeypot page;

    or adding a "DO NOT CLICK HERE" link in the email:

    https://webmasters.stackexchange.com/questions/58791/why-are-bots-clicking-on-email-links-and-how-to-stop-them

    However, more actions are supposed to be taken at server side simultaneously to detect whether behavior is from bots instead of human, if you are concerned about email security bots, please submit your thought to Ideas forum.

    Regards,

    Clofly

  • Community Member Profile Picture
    Community Member Microsoft Employee on at
    RE: Filter out bot activity from email insights

    Wrong kind of bots... Not web bots filling out forms...  Email Security bots downloading images and "clicking" links in emails before the email gets to the recipients actual inbox.

  • cloflyMao Profile Picture
    cloflyMao 25,202 on at
    RE: Filter out bot activity from email insights

    Hi Josh,

    You could add a captcha to your form to prevent bots.

    https://docs.microsoft.com/en-us/dynamics365/marketing/content-blocks-reference#captcha-elements

    In addition to OOB captcha element, we can also add Google reCAPTCHA to our form.

    https://www.oasystems.co.nz/blogs/posts/2019/june/adding-google-recaptcha-in-d365-marketing-forms/

    Regards,

    Clofly

Under review

Thank you for your reply! To ensure a great experience for everyone, your content is awaiting approval by our Community Managers. Please check back later.

Helpful resources

Quick Links

Announcing Our 2025 Season 1 Super Users!

A new season of Super Users has arrived, and we are so grateful for the daily…

Announcing Forum Attachment Improvements!

We're excited to announce that attachments for replies in forums and improved…

Vahid Ghafarpour – Community Spotlight

We are excited to recognize Vahid Ghafarpour as our February 2025 Community…

Leaderboard

#1
André Arnaud de Calavon Profile Picture

André Arnaud de Cal... 291,965 Super User 2025 Season 1

#2
Martin Dráb Profile Picture

Martin Dráb 230,836 Most Valuable Professional

#3
nmaenpaa Profile Picture

nmaenpaa 101,156

Leaderboard

Featured topics

Product updates

Dynamics 365 release plans