Customer Insights Solution Architecture

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Posted on by Community Member Microsoft Employee

Hi there,

I am looking for examples of how Dynamics for Customer Insights can be incorporated into a data pipeline, such as on the Azure data platform.

My question really comes down to how best to utilise Customer Insights' 3-M ability - would be at the start of a pipeline for instance, where the Unified Customer Entity would be saved to a Blob and then moved along into Azure Synapse, or would it be at the end of the pipeline where customer data would be surfaced in Dynamics CRM and then picked up Customer Insights?

I'm trying to figure out how the application's capability can be best integrated with Azure's data services.

Kind regards,

Halen

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Fabio Branco on at

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RE: Customer Insights Solution Architecture

Hi Halen,

As my understanding you can setup your entities, once you configure the Data Source to Customer Service Insigths.

At last, you will have the possibility to export the data from Customer Insigths to Azure Blob storage, or a Dynamics 365 CE organization.

You wil find the support documentation for the Data Sources: docs.microsoft.com/.../pm-data-sources