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Customer Insights new consent enablement capability announcement: Use your consent data in AI out-of-box models

With the launch of the consent capabilities, you can now use consent data from your customers as additional data input to the out-of-box machine learning models to improve your predictions.

Try out Customer Insights: aka.ms/tryci

Learn how to set up predictions that use consent data: Consent data in out-of-box predictions - Dynamics 365 Customer Insights | Microsoft Docs

Customer consent on product or service updates can be valuable indicators of the customer's likelihood to churn or their lifetime value. We assume that customers who have opted into engagements with the business usually have a higher lifetime value and retention than those who have opted out. You can test this hypothesis with your customer’s consent data and our AI out-of-box models.

The consent data ingested through the consent center is automatically accessible as system entities in Customer Insights. Simply use the consent data as input in the out-of-box AI predictions for lifetime value or customer churn. Using consent data can improve the predictions and assess the impact of your customers’ consent activity on their lifetime value and/or churn.

Add consent data as additional customer activity input to the prediction models