Customer insights-Journey & Facebook Ad Manager

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Posted on by MS-28110508-0 Microsoft Employee

Hi Team

I am new to customer insights-Journey, while going through the tool I had few queries

1) How do we setup FB ad manager apps in our journeys, i could not find a place to setup these social ad manager apps. Use case: if a customer wants to target a segment list and he wants to send an email and SMS to this segment list using journeys and then send FB Ad to people who have not responded to the emails/SMS from the segmented group. How do we achieve this ? I don't want to use customer insights - Data, Typical Re-Marketing scenarios

2) How easy it is to create a custom channel e.g.: say customer wants to send SMS using a SMS provider who is not part of our native SMS integrations. how easy it is to create/add a new provider and are there any complexities which i should take into my considerations

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Dynamics 365 Customer Insights - Journeys

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PaulineKolde 732 Moderator on at

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Hey!

I think in both your cases you could look into custom channels: Create custom channels in Customer Insights - Journeys - Dynamics 365 Customer Insights | Microsoft Learn

For Facebook Ad there is nothing ootb and if you don't want to use CI-D then I guess custom channels or a custom interface might be the way to go!

Hope this helps a little!

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