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Customer experience | Sales, Customer Insights,...
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Change Leads in Dynamics 365 Sales hub to be focused on Accounts instead of Contacts

Posted on by 5

Hi everyone, 

I am new to Dynamics and am trying to figure out if there is some way to change how leads are handled.  
Our company deals the accounts to the Account Execs and from there we contact multiple people within the company. 
And therefore we would like to be able to give them Accounts (Business names) then just focus on a specific contact. 

OOTB Dynamics Sales as we know has focused the Leads section to be focused on the contacts.
I want to be able to change that,  so that it's focused on Accounts instead of contacts. 

Options i have thought about: 

  1. Create a copy of Sales hub where i somehow set up so that the Dataverse main table is Account - and so i don't screw something up for future updates 
  2. Try to somehow get "sudo" access and change the above in "OOTB Sales hub".Found this article but i do not fully understand: Link - Lead Name as Account instead of Contact Name - Microsoft Dynamics CRM Forum Community Forum
  3. Create my own "Leads" where i set Account as the main table
  4. Read here that you can change the Business Rules to somehow make it work in older versions - Link: How to use business rules in Dynamics 365 (advantage.co.uk) 

Would gladly appreciate if you have any ideas on how to do this in 2022 without messing up dependencies so that we can proceed to work with automation etc with the sales accelerator. 

  • Ratkay Profile Picture
    Ratkay 5 on at
    RE: Change Leads in Dynamics 365 Sales hub to be focused on Accounts instead of Contacts

    Thanks for your input Haig! Much appriciated.

  • Haig Liu Profile Picture
    Haig Liu Microsoft Employee on at
    RE: Change Leads in Dynamics 365 Sales hub to be focused on Accounts instead of Contacts

    Hi Ratkay,

    If I understand correctly, you want to use accounts instead of contacts in the lead process, right?

    In first option, it is not enough to just change the main table, there are many mappings in the lead that need to be modified.

    In second option, this link only provides a way to unmap the lead name from the contact’s name and replace it with the company name.

    In third option, you can try to customize a new Leads table and define its relationship to account table.

    In fourth option, business rules can do things like automatically populate fields with conditions you set, but they can't do anything about changing mappings.

    Above all, I suggest you try the third options.

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