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Customer Journey "Go To Next Step" Option?

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Posted on by 120

I have a 5 email customer journey in the making. After each email send, I have an if/then and then if YES it creates a task and moves forward.

After email 1, if they don't open the email, I don't want their journey to end, I want them to then just move to step 2 and get the 2nd email.

After the 2nd email, if still no opens, I then don't mind them dropping off the journey.

Is there a way to add tiles that say "if no, go to next step", etc, without having to add email 1-5 after each no step, as well. I hope this makes sense. Customer Journeys, or Drip Campaigns, were so much more clear to me when we were using Pardot.

Email-Journey.PNG

  • Suggested answer
    Aga M Profile Picture
    Aga M on at
    RE: Customer Journey "Go To Next Step" Option?

    Hi backinstereo,

    Thank you for raising the question!

    What you are essentially asking for is a possibility to merge/join journey branches (and removing the need of recreating exactly the same steps after each if/then branch), correct?
    If that's the case then it's already in our plans for 2021.

    Thank you,
    Aga

  • backinstereo Profile Picture
    backinstereo 120 on at
    RE: Customer Journey "Go To Next Step" Option?

    Anyone have any ideas regarding my questions above?

  • backinstereo Profile Picture
    backinstereo 120 on at
    RE: Customer Journey "Go To Next Step" Option?

    So the only way to do my Task logging and keep with my pattern with these 5 emails is to copy and paste the entire 5 email journey over and over after each no? That seems in-efficient.

    How are people reporting on their contact activity for their sales team if you can't track tasks EFFICIENTLY in a journey? Any ideas?

  • cloflyMao Profile Picture
    cloflyMao 25,202 on at
    RE: Customer Journey "Go To Next Step" Option?

    Hi backinstereo,

    Currently only If/then and Split tiles are available to split the path, I am afraid that there is no "if no, go to next step" feature.

    As per my understanding, a possible way is to split contacts who don't open email 1 to No branch, then add same tiles of Yes branch to them if they open the 2nd email. 

    pastedimage1602743928308v1.png

    You could submit your thought to Marketing Ideas forum.

    Regards,

    Clofly 

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