Dynamics Community Forum Thread Details

Will Dynamics CRM marketing have a one-click unsubscribe option for marketing emails?

Below is what I was able to find using bots, but its states that it does not have this option. Does anyone know if MS is working on this, since its going to be a required option to send emails to various email address like gmail and yahoo.

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Dynamics 365 Marketing does provide options for managing customer consent and subscriptions¹. However, it's important to note that the system is transitioning from Outbound Marketing to Realtime Marketing, and the way consent is managed is also changing¹.

In the Outbound Marketing model, customer consent is stored per Contact record, while in the Realtime Marketing model, consent is stored per email address or phone number¹. The Realtime Marketing Consent page cannot be customized except for the text wordings, and there is no way to support subscriptions¹. On the other hand, the Outbound Marketing Subscription center is fully customizable and can be used to manage subscriptions¹.

There is an option to use outbound subscription centers in real-time journeys¹. However, it's important to ensure that consent changes are synchronized across the consent models¹. If a contact has Marketing Emails to allow and active subscriptions, their email can still be blocked if they also don’t have their ‘consent points’ set to allow¹.

So, while Dynamics 365 Marketing does provide options for managing subscriptions and consent, it may not be as simple as a one-click unsubscribe option. It's recommended to always respect customer marketing preferences and keep the Contact Point Consent and Compliance up to date¹.

Source: Conversation with Bing, 12/11/2023
(1) Managing Preferences, Consent and Subscriptions with Dynamics 365 .... https://www.ameyholden.com/articles/marketing-preferences-contact-point-consent-subscriptions-dynamics-365-marketing.
(2) Unsubscribe Button / Option missing from Email Template Dynamics 365 .... https://answers.microsoft.com/en-us/msoffice/forum/all/unsubscribe-button-option-missing-from-email/249e41e8-6e68-4663-9386-7c177352708a.
(3) CRM Quick Campaign – Unsubscribe option - Microsoft Dynamics ... - Inogic. https://www.inogic.com/blog/2009/07/crm-quick-campaign-unsubscribe-option/.
(4) Real-time Marketing, RSS Feeds & Subscription Centres - Megan V. Walker. https://meganvwalker.com/d365-real-time-marketing-rss-feeds-subscription-centres/.
(5) Send Emails to unsubscribed Contacts in Dynamics 365 Marketing. https://www.ameyholden.com/articles/send-emails-unsubscribed-contact-dynamics-365-marketing.
(6) undefined. https://community.dynamics.com/f.

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