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Customer experience | Sales, Customer Insights,...
Suggested answer

Use Subscription center default unsubscribe page in Real time marketing emails

Posted on by 30

Hello, 

I would to use same unsubscribe page by using default subscription center in Outbound and Real Time marketing emails and journeys. I have updated the Compliance settings and set the subscription centrer as default but this function is not available in the creation of email marketing settings in Real Time. 

How can i fix this? Also, in the email creation in Real time i have used the link of Unsubscribe default subscription page and it seems that there are some errors and i cannot push live the emails. 

Any idea on the above ? 

Errors-in-RTM-email-creation.png

Also, is it necessary to use Preference Page default in real time marketing mails? Because it is not editable and i don't want to use with the default settings. 

Thanks

Christina

  • Suggested answer
    Leah Ju Profile Picture
    Leah Ju Microsoft Employee on at
    RE: Use Subscription center default unsubscribe page in Real time marketing emails

    Hi Christina,

    Until now, the only way to manage consent for email was to use the settings in email designer in RTM. These capabilities are limited and did not allow for content design.

    With the possibility to reuse the subscription center from outbound marketing, this situation changes; and fortunately not everything has to be reinvented. The subscription centers from outbound marketing can be used right away in real-time marketing for emails.

        

  • Stephan Klemm Profile Picture
    Stephan Klemm 110 on at
    RE: Use Subscription center default unsubscribe page in Real time marketing emails

    Hello Christina,

    Real-time Marketing has it's own Personalization for emails. You can't use the ones from the Outbound emails.
    So delete them and insert new ones with the Personalization button. You will need the specific {{Company Address}} and the {{Preference Center}} if you want to send Commercial emails.

    If you enable the new preview feature for Multi-brand consent, you get the opportunity to create a customizable Preference Center page.
    This is a page designer based on the Email editor for low code Marketeers. BUT: I would NOT recommend to do this. It can't be undone and it uses ONLY the new Consent Point Reference mechanic.
    You can't update the Bulk email field or any Subscription lists with it easily.

    I suggest to use the Compliance with the Outbound Subscription Center link.
    If the +New button in Compliance is missing, you can use the new button on the main ribbon:

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