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Insights Showing up on Contact Record but not Lead Record

Posted on by
Hi Everyone, 
Insights are showing up on a contact record but not on the associated lead record.  The lead and contact record are associated and we have our forms creating both the lead record and contact record on submission.  Does anyone know why the Lead Insights are blank while the Contact Insights are full of website visits, form submissions, etc.?
  • Insights Showing up on Contact Record but not Lead Record
    The majority of the insights presented for a lead are derived from the contact record linked to the current lead and are the same as those presented for contacts. puppet hockey
  • Suggested answer
    Leah Ju Profile Picture
    Leah Ju Microsoft Employee on at
    Insights Showing up on Contact Record but not Lead Record
    Hi Partner,
    Most of the insights displayed for a lead are the same as those shown for contacts and are taken from the contact record associated with the current lead.
    Because interaction records relate only to contact records, not lead records, most insights are only available for leads that are associated with a contact record.
    Are you sure lead is related to the contact?
    --In the contact form, navigate to 'Related' tab and find 'Lead' option to check it:

    I hope you can mark my answer verified if it is helpful! If you have any questions, please feel free to contact me.

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