RE: Form Matching strategy
Hello Mauro,
Marketing forms update closed leads when customers submit a new request.
for example, I had a lead that registered last year and it was lost. The same person registered last month again because now she can have our product but my form didn't create the new lead and it just updated the old lost lead.
Also, I have the same problem with contact, if it finds the matching contact in the inactive stage it will update that.
Most of my journeys start with form submission and since marketing is updating inactive contact my customer won't receive the email because contact is inactive.
I was wondering if there is a way that I can say don't match anything with inactive records.
Thank you,
Elly