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Customer experience | Sales, Customer Insights,...
Suggested Answer

How to Record Click Interactions for Custom Channels in Real-time Journeys?

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Posted on by 47

Hello Microsoft Community,

I’m developing a custom channel for Dynamics 365 Marketing Real-time Customer Journeys. My goal is to track click interactions in addition to sent and delivered statuses. Outbound messages and delivery reports are working as expected, and I am able to capture click interactions from powerautomate. However, I am unsure how to update these click interactions so they are reflected correctly in the analytics/dashboard in journey. I followed Microsoft’s documentation for integrating a custom channel: https://learn.microsoft.com/en-us/dynamics365/customer-insights/journeys/real-time-marketing-define…

What Works In Custom Channel :

✅ Custom channel successfully created

✅ Outbound API works perfectly

✅ Delivery Report AP works perfectly

✅ Sent and Delivered statuses appear correctly in journey analytics

 

The Problem:

Click interactions do not appear in analytics. I cannot find any documentation or clear API to record link clicks.

What I’ve Tried:

  1. Examined the CDM schema for msdynmkt_customlinkclicked entity.
  2. Explored msdyn_CustomChannelActivityCreateInteraction API.
    • Appears empty/unimplemented; no guidance on required parameters (see attached screenshot).

  1. Attempted multiple approaches:
    • Custom API calls via OrganizationRequest
    • Direct creation of msdynmkt_customlinkclicked records
  2. Network analysis:
    • Dashboard calls msdynmkt_ListWidgetDataCustomAction
    • “Unique clicks” tile expects CustomLinkClicked data, but there’s no clear way to populate it

Specific Questions:

  1. What is the correct API or method to record click interactions for custom channels in real-time journeys?
  2. Should the msdynmkt_customlinkclicked entity be used directly? If yes, which fields are mandatory?
  3. Are there any working examples of custom channels with click tracking implemented in real-time journeys?

Any guidance, examples, or documentation would be highly appreciated!

I have the same question (0)
  • Suggested answer
    Erin Lubben Profile Picture
    75 on at

    Hi,

    At the moment, Real-Time Journeys only supports sent and delivered for custom channels via the documented callbacks from what I can tell. There isn’t a public API to push click events into the out-of-the-box analytics tiles (like “Unique clicks”).


    • The msdynmkt_customlinkclicked entity and the CustomChannelActivityCreateInteraction action you found aren’t officially wired for external writes, so even if you insert records they won’t surface in the dashboard.

    • The supported approach today is to capture clicks in your custom channel/Power Automate, store them in Dataverse or export that data from the Azure Data Lake tied to CIJ → Microsoft Fabric/Power BI, and build your own engagement reports.

    • From my knowledge:

    • Sent/Delivered → supported OOB

    • Clicks → must be handled in custom reporting for now

    Hope this clears up why you’re seeing 0% click rate despite capturing the events.

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