RE: What entity can be used in D365 to track Customer Journey Marketing Email appeal codes?
- Is the same appeal code used in the customer journey for all recipients?
---no, it will be a different appeal code for each customer journey and/or marketing email, activity, etc. We have created a custom entity called "Appeal/Event Code" that will be used to record the appeal code of an email.
- What exactly would you like to measure? Nr of recipients who received a given email (with a given appeal code)?
---An appeal code will be associated to a donation. So it as a result of a constituent receiving Email A (appeal code A-12345) he/she donated $340 dollars. Then each appeal code can have a calculated total of donation dollars.
We are going to also create a custom channel and tile to add to a customer journey to capture the appeal code. It is our goal to capture this necessary data from the custom channel tile.
