Personalize your content and journeys in Microsoft Dynamics 365 Marketing
Posted
by
Community member
In this feature overview video series, we highlight new capabilities included in the latest update to Dynamics 365 Marketing.
Dynamics 365 Marketing enables deep 1:1 personalization in your customer engagement initiatives by seamlessly augmenting your CRM data with rich customer profiles and segments from Dynamics 365 Customer Insights. You can now personalize event-driven customer journeys based on these profiles and segments and delight your customers with every message and every engagement.
Feature details:
- Use segments for fine-grained targeting in event-driven customer journeys, whether the journeys are triggered by an event or a preset schedule.
- Eliminate tone-deaf communication by using segments to exclude certain customers from entering the journey or suppress messages to customers already in a journey. For instance, when a customer is a loyalty program member and has an active support issue, you can suppress promotional content.
- Branch or fork journeys by defining conditions that are based on customer profile attributes (such as lifetime spend or last purchase date) or segments (such as loyalty).
- Strike a deeper connection with your customers by personalizing your messages with customer profile attributes.
Get the most out of Dynamics 365 Release plan
View all capabilities included in this release: https://aka.ms/Plan/2021RW1/Marketing
Product updates
Stay up to date on latest product updates: https://aka.ms/Updates/Marketing
Release calendar
Know important release milestones: https://aka.ms/Updates/Calendar/Marketing
Licensing
Improve your understanding of how to license Dynamics 365: https://aka.ms/Licensing/Marketing
Product documentation
Find documentation for Dynamics 365: https://aka.ms/Documentation/Marketing
User community
Engage with Dynamics 365 experts and peers in the community: https://aka.ms/Community/Marketing
Upcoming events
Find and register for in person and online events: https://aka.ms/Events/Marketing
Product trials
Get started with Dynamics 365: https://aka.ms/Trials/Marketing
Thank you for watching our video! Stay up-to-date with the latest news and updates from the Dynamics 365 Team by visiting: https://dynamics.microsoft.com/en-us/
The opportunities don’t stop there! We urge our community to continue learning through the following resources:
Content Library: https://explore.dynamics.com/h/
Dynamics 365 Blog: https://cloudblogs.microsoft.com/dynamics365/
Free trial: https://trials.dynamics.com/Dynamics365/Signup
Subscribe to Dynamics 365 YouTube: http://www.youtube.com/c/MicrosoftDynamics365
Dynamics 365 on Facebook: https://www.facebook.com/msftdynamics365/
Dynamics 365 on LinkedIn: https://www.linkedin.com/showcase/microsoft-dynamics/
Dynamics 365 on Twitter: https://twitter.com/MSFTDynamics365?lang=en
#Microsoft #MSFTDyn365
*This post is locked for comments