Campari Group looks to real-time, customer-led journey orchestration to personalize experiences
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Campari Group knows how to create great brand experiences, and the beverage manufacturer always seeks to deepen its relationships with customers. To gain a 360-degree customer view and enhance the personalization of its marketing, sales, and customer service efforts, Campari Group deployed Microsoft Dynamics 365 Customer Insights and Dynamics 365 Marketing.
The company has unified a fractured data landscape into a common customer data platform and accelerated time to market for new campaigns that support end-to-end customer journeys across the organization. With AI-driven recommendations and real-time, customer-led journey orchestration, Campari Group can personalize marketing messages for maximum impact across all customer touchpoints.
Read the full story, here: https://customers.microsoft.com/en-us/story/843532-campari-consumer-goods-dynamics-365
Learn more about Dynamics 365 Marketing: https://dynamics.microsoft.com/en-us/marketing/overview/
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