Breaking news from around the world
Get the Bing + MSN extension
Choose your path Increase your proficiency with the Dynamics 365 applications that you already use and learn more about the apps that interest you. Up your game with a learning path tailored to today's Dynamics 365 masterminds and designed to prepare you for industry-recognized Microsoft certifications.
Visit Microsoft Learn
2019 release wave 2 Discover the latest updates and new features to Dynamics 365 planned through March 2020
Release overview guides and videos Release Plan | View virtual launch event
Ace your Dynamics 365 deployment with packaged services delivered by expert consultants. | Explore service offerings
Connect with the ISV success team on the latest roadmap, developer tool for AppSource certification, and ISV community engagements | ISV self-service portal
The FastTrack program is designed to help you accelerate your Dynamics 365 deployment with confidence.
FastTrack Program | Finance TechTalks | Customer Engagement TechTalks | Talent TechTalks | Upcoming TechTalks
The CDP Institutes latest research indicates that 34 percent of B2B companies plan to start deploying a customer data platform (CDP) in the next year, compared with just 19 percent of B2C companies. B2Bs have significantly longer and more complex sales cycles that create huge volumes of data, and the relationship-driven nature of B2B business requires a persistent and holistic view of the customer across the entire customer journey.
Also, todays B2B buyers are changing the rules of the game. Accustomed to fast, frictionless, and personalized buying experiences in their everyday life as a consumer, they bring those high expectations to their roles as B2B buyers. They are technically savvy and comfortable engaging via digital channels, which means their data is scattered across different systems. Without unified customer data, its impossible for companies to personalize experiences with B2B decision-makers.
A CDP provides B2B organizations with the means to unify customer data and gain a complete view of customers. This unified data is the foundation for gaining insights, from better account segmentation to predictions about customer behavior, that drive intelligent and personalized experiences.
A CDP brings together customer data from all sources – CRM, ERP, email, website, POS, cases, partner systems, firmographics, and social networks like LinkedIn – and performs identity resolution at the contact and account level to generate unified profiles for individuals and accounts. The data combined with AI generates insights – accounts to target, content to share, products to recommend, and the best time to call. Insights are activated when they are integrated with business applications and tools like sales applications, marketing applications, workflow, and analytics. In todays fast-paced, competitive environment, a robust CPD is an essential tool for delivering personalized B2B experiences:
In order to deliver personalized experiences at scale, organizations need a foundation to better understand and engage their target customers. Microsofts CDP solution, Dynamics 365 Customer Insights, is a pre-assembled and ready-to-go CDP solution that helps B2B organizations achieve a 360-degree view of customers and deliver personalized omnichannel experiences, making B2B experiences as engaging as B2C experiences.
To learn more, read Digitally Transforming Customer Experiences.
The post Customer Data Platform (CDP): It’s not just for B2Cs anymore appeared first on Dynamics 365 Blog.
Business Applications communities